To understand attraction-led recruiting, you can easily understand it as finding a needle in a haystack. But, instead of having to look through all that hay for a single needle, you can apply a magnet to the haystack and pull all those needles and have them submit their applications for open jobs.
It can quite a task to contact several hundred applications that you receive and this can lead to a lot of work for those in recruitment. In order to find the best talent and ensure that you have a stand-out candidates experience, then you need to change the approach to work.
With the use of effective storytelling and data, you can attract the best of talent and get their applications to top of the list. This will enable your recruiters to engage with them and also decline candidates quickly.
Understanding and Changing the Mindset of the Candidate
Recruitment and candidate expectations have dramatically changed. Earlier, candidates would work in companies that they didn’t love but they were good at it and it paid for their expenses. With the present generation, they are good at what they do but they also want to have a higher purpose in what they are doing. This means that these jobs should be able to give candidates and aspirants meaning. So for passion driven candidates, we need to attract talent to the purpose and mission. This is where the employee storyteller comes into place with super important content.
How to use purpose-driven storytelling and data
A great way to build employee stories is by building an extensive library of these stories. Build stories based on your mission, passion and hard work that best communicates the job description. Some of the ways to create purpose driven blogs is by being All in, customer oriented, transparent and operate as one team.
Additionally, it is important to create real-life stories, hacks and things like how to do things. These kind of stories create a real life scenario of the organisation work and tap into the passion and mission-driven descriptions that you use to attract candidates that stay for longer periods. We convert ‘why’ stories into blog posts that have done extremely well.
The key is hire those with a purpose and passion and understand the candidates journey and build on them as sources of influence. The result of this helps us create a more inclusive and diverse set of hires.
Recruitment Marketing in the Near Future
As time moves on, we are improving our recruiting initiatives and looking at how closely to partner with product marketing teams to better their experience.
Employer branding and corporate branding played an important role especially during the Pandemic as people looked at how employers treated candidates. Customers will do business with those companies seeking out employment where they can be actively seen and heard. The importance of improving the employee experience will lead to a better customer experience.
We at Arnold Consulting Private Limited are a leading global talent and recruitment expert. We clearly define our talent base and virtual pool and work hard to ensure that top talent are recruited in the best companies across the globe.
If you are looking for a change of role, do get in touch with us via email with your resume at firstname.lastname@example.org